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Hip-hop culture March 04, 2018 9:02 PM

By : valasiry

Hip-hop culture

Being part of the adidas adidas eqt men's family can certainly help when it comes to flexing for the 'Gram —just ask G.O.O.D. Music president Pusha T, who posted a pair of Friends and Family adidas EQT King Push sneakers on his IG last night. Showing a never-before-seen off-white iteration of his sold out King Push kicks, the Virginia rapper gave his followers a detailed look of the shoes with his brief tease.

Dressed in white, off-white and cream upper, the Friends and Family King Push EQT features a PrimeKnit upper with a scaled effect and Boost technology on the midsole, followed by a white outsole to complete the sneaker's look.

A long time affiliate of the adidas adidas eqt 2017 brand, Pusha T has been part of the brand's surge in hip-hop culture along with his fellow G.O.O.D. Music partner Kayne West. Partnering with the brand on several footwear collabs, the Three Stripes and King Push have been able to release three successful silhouettes in the past two years.

The EQT adidas eqt online Support 93/16 was designed as a triple white boost to embody the “Research” side of the story. It features a very clean and almost sterile aesthetic, that serves as a blank platform for the experimental side of design. Lace options come in pure white, and white/reflective.

After debuting its first collection featuring Primeknit, adidas Athletics and Reigning Champ join forces once again for another capsule that is showcased in this campaign featuring Dallas Cowboys star quarterback, Dak Prescott and Los Angeles creative/Wilhelmina model Indyamarie Jean.


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